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When Considering Modes of Entry, Christopher Bartlett and Sumantra Ghoshal

Question 51

Multiple Choice

When considering modes of entry, Christopher Bartlett and Sumantra Ghoshal suggest that companies based in developing nations should


A) build up financial resources to match those of the largest global competitors.
B) enter foreign markets at a similar time and scale as multinational companies.
C) enter markets rapidly and exit at an equally rapid pace to avoid heavy losses.
D) benchmark operations and performance against foreign multinationals.
E) not focus on market niches that multinational companies ignore.

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