Franchising as a mode of entry is employed primarily by
A) service firms.
B) manufacturing companies.
C) online outfits.
D) high-technology companies.
E) primary industries.

Question

Quizplus · Accepted Answer

Franchising is commonly used by service firms because it allows them to expand their brand and business model through franchisees who operate under the company's name and guidelines.

Franchising as a Mode of Entry Is Employed Primarily by