Stacey Yung wants to open a Pizza Hut restaurant in Beijing and has an agreement with the restaurant chain in which she can use the trademark and must also follow a strict set of guidelines detailing how the business should operate. The Pizza Hut Corporation will receive a percentage of Stacey's revenues from her restaurant. What type of entry mode does this represent?

Question

Quizplus · Accepted Answer

This scenario describes franchising, where Stacey Yung is allowed to use Pizza Hut's trademark and must adhere to operational guidelines, while Pizza Hut receives a percentage of the revenues.

Stacey Yung Wants to Open a Pizza Hut Restaurant in Beijing