Rather than build a new facility in Canada where it wants to make a presence, Denver-based Mountain Man Gear decides to purchase Canada Goose Gear based in Toronto. This purchase allows Mountain Man Gear to establish a bigger presence much faster than exporting their products to Canadian customers. What mode of entry did Mountain Man Gear use?
A) turnkey project
B) licensing
C) wholly owned subsidiary
D) acquisition
E) franchising

Question

Quizplus · Accepted Answer

Mountain Man Gear used an acquisition mode of entry by purchasing Canada Goose Gear, which allows them to quickly establish a presence in the Canadian market.

Rather Than Build a New Facility in Canada Where It