If a firm is considering entering a country where incumbents exist, and if the competitive advantage of the firm is based on the transfer of organizationally embedded competencies, skills, routines, and culture, what would be the preferable mode of entry?
A) greenfield venture
B) joint venture
C) licensing agreement
D) franchising deal
E) turnkey project

Question

Quizplus · Accepted Answer

A greenfield venture allows the firm to establish a new operation from scratch, which is ideal for transferring organizationally embedded competencies, skills, routines, and culture without dilution or compromise.

If a Firm Is Considering Entering a Country Where Incumbents