According to researchers, firms facing strong cost pressures and pressures for local responsiveness should pursue a global standardization strategy.

Question

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A global standardization strategy focuses on achieving economies of scale and efficiency by offering standardized products across different markets, which is not suitable for firms facing strong cost pressures and local responsiveness needs. Instead, a transnational strategy would be more appropriate.

According to Researchers, Firms Facing Strong Cost Pressures and Pressures