A localization strategy should be considered when
A) it allows a firm to capture the cost reductions of mass-producing a standardized product.
B) it reduces duplication of functions.
C) it involves longer production runs.
D) it makes sense if the value added by customization supports higher pricing.
E) it substantially reduces local demand.

Question

Quizplus · Accepted Answer

A localization strategy is appropriate when customization adds value that can justify higher pricing, catering to local preferences and increasing demand.

A Localization Strategy Should Be Considered When