A firm should use a(n) ________ strategy when it simultaneously faces both strong cost pressures and strong pressures for local responsiveness.
A) global standardization
B) localization
C) international
D) transnational
E) nationalization

Question

Quizplus · Accepted Answer

A transnational strategy is appropriate when a firm faces strong pressures for both cost reduction and local responsiveness, as it seeks to achieve global efficiency while being responsive to local needs.

A Firm Should Use A(n) ________ Strategy When It Simultaneously