Manuel, who works for a multinational company, is often put in teams consisting of people from different cultures. Manuel finds it difficult to function in these teams because, unlike the others, he comes from a culture where building his personal "brand" is emphasized. His culture emphasizes
A) individualism.
B) ethnocentrism.
C) collectivism.
D) cooperation.
E) group identify.

Question

Quizplus · Accepted Answer

Manuel's culture emphasizes individualism, which focuses on personal achievements and building one's own brand, as opposed to collectivism, which emphasizes group goals and cooperation.

Manuel, Who Works for a Multinational Company, Is Often Put