Which activity engaged in by DenimExpress best exemplifies innovation?
A) DenimExpress cut the prices of its products by 10 percent.
B) DenimExpress entered the Chinese market.
C) DenimExpress offered a "me-to" product similar to that of a competitor.
D) DenimExpress developed a new business model by selling directly to customers.
E) DenimExpress cut its costs by 10 percent.

Question

Quizplus · Accepted Answer

Developing a new business model by selling directly to customers is an example of innovation as it involves creating a new way of doing business that can provide a competitive advantage.

Which Activity Engaged in by DenimExpress Best Exemplifies Innovation