Ursula Corp., a manufacturer of notebooks, makes small batches of different kinds of notebooks according to the customer demand. In this way, it caters to the needs of various customers without significantly increasing the manufacturing cost. In this scenario, which of the following techniques does Ursula employ?
A) Computer-aided engineering
B) Mass production
C) Adjustable manufacturing
D) Mass customization

Question

Quizplus · Accepted Answer

Ursula Corp. is using mass customization, which allows for the production of small batches tailored to customer demands without significantly increasing costs, combining the efficiency of mass production with the personalization of custom manufacturing.