Perizaad orders a pair of spectacles from an online store. On delivery, she receives a 50 ml bottle of lens cleaning solution along with the spectacles. In this scenario, the bottle of lens cleaning solution is a(n) _____.
A) core product
B) cross product
C) customized product
D) augmented product

Question

Quizplus · Accepted Answer

The lens cleaning solution is an augmented product because it is an additional benefit or service provided with the core product, which is the spectacles.

Perizaad Orders a Pair of Spectacles from an Online Store