HealthAssure Corp. manufactures Nicoloss, a nicotine-free supplement that helps people overcome their cigarette addiction. To promote its product, the company puts up kiosks inside a college campus. However, the product gets only a mild response from the students. Consequently, the company resorts to more active and aggressive promotional activities. In this scenario, Nicoloss is an example of a(n) _____.
A) convenience product
B) unsought product
C) shopping product
D) specialty product

Question

Quizplus · Accepted Answer

Nicoloss is an unsought product because it requires aggressive promotion to generate interest, indicating that consumers do not actively seek it out.