Nexi10, a brand of cell phones, has a marketing strategy that focuses on its cell phones' features such as battery power and processing speed. According to a survey conducted by the company, the consumers are more than satisfied with the features. This scenario reflects that Nexi10 has a good _____.
A) accuracy level
B) brand valuation
C) quality level
D) brand equity

Question

Quizplus · Accepted Answer

The scenario indicates that consumers are satisfied with the features of Nexi10's cell phones, which suggests that the phones have a high quality level.

Nexi10, a Brand of Cell Phones, Has a Marketing Strategy