Zollien, a manufacturer of men's shirts and jackets, has reached an agreement with Arbrada Inc. According to the agreement, Zollien will pay Arbrada a substantial fee for the right to use Arbrada's name and logo on some of its clothing lines. This type of arrangement is known as:

Question

Quizplus · Accepted Answer

Licensing is an arrangement where one company pays another for the right to use its name, logo, or other intellectual property on its products.

Zollien, a Manufacturer of Men's Shirts and Jackets, Has Reached