My Bonnie Lass, a cosmetics company, associates with a perfume brand called Lonalove to launch a face powder that is scented with one of Lonalove's signature perfumes. This new product becomes immensely popular among consumers and both the companies benefit from it. This scenario is an example of _____.
A) peer-to-peer marketing
B) cobranding
C) licensing
D) sponsorship

Question

Quizplus · Accepted Answer

This scenario is an example of cobranding, where two brands collaborate to create a product that features elements from both brands, benefiting from each other's reputation and consumer base.

My Bonnie Lass, a Cosmetics Company, Associates with a Perfume