The purpose of the _____ stage of the new product development process of a company is to weed out proposals that do not fit with the company's objectives.
A) idea generation
B) testing
C) analysis
D) idea screening

Question

Quizplus · Accepted Answer

The idea screening stage is designed to filter out ideas that do not align with the company's objectives, ensuring that only viable proposals move forward in the development process.

The Purpose of the _____ Stage of the New Product