In the context of emerging promotional tools, which of the following is a popular term for buzz marketing?
A) Transactional marketing
B) Viral marketing
C) Cause marketing
D) Scarcity marketing

Question

Quizplus · Accepted Answer

Viral marketing is a popular term for buzz marketing, as it involves creating content or campaigns that encourage people to share with others, thus spreading the message rapidly like a virus.

In the Context of Emerging Promotional Tools, Which of the Following