The biggest advantage of publicity is that:
A) it has negligible possibilities of negative repercussions.
B) it allows for personal interactions between a company and its customers.
C) the marketer has control over how the news is presented by the media.
D) it is usually credible.

Question

Quizplus · Accepted Answer

Publicity is often seen as credible because it is not directly paid for or controlled by the company, making it appear more trustworthy to the public.

The Biggest Advantage of Publicity Is That