Mercy's Apparels, a fabric company, was established post World War II with the aim of catering to the demands of consumers looking for affordable quality clothing. To differentiate itself from its competitors, the company developed a distinctive identity as the producer of budget clothing. In the context of the history of American business, Mercy's Apparels was most likely established during the _____.
A) production era
B) marketing era
C) industrial revolution era
D) entrepreneurship era

Question

Quizplus · Accepted Answer

The marketing era began after World War II, focusing on consumer needs and preferences, which aligns with Mercy's Apparels' strategy of catering to consumer demand for affordable quality clothing.

Mercy's Apparels, a Fabric Company, Was Established Post World War