Your Textbook Discusses a Study by Kotter and Heskett That

Your textbook discusses a study by Kotter and Heskett that tested the strong culture hypothesis.What does the study suggest?

A) Strong cultures were associated with less turnover and more job involvement.
B) Strong economic performance leads to strong culture.
C) Strong cultures were associated with positive long-term economic performance.
D) The effect of culture was moderated by the degree of diversity within the organization; less diverse but strong cultures performed better than weak but diverse cultures.