Ernie has not met his sales targets for several months and as a result is moved to a new store in an area that is far from his home.He now needs to drive to work rather than walk,his preferred method.What does this example illustrate?
A) negative reinforcement
B) positive reinforcement
C) punishment
D) extinction

Question

Quizplus · Accepted Answer

This example illustrates punishment, as Ernie is experiencing an undesirable consequence (being moved to a new store far from home) due to not meeting his sales targets.

Ernie Has Not Met His Sales Targets for Several Months