A technique that uses IT to develop an ongoing relationship with buyers to maximize the value an organization can deliver to them over time is
A)customer relationship management.
B)total quantity management.
C)customer database management.
D)customer-technology interface.

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is a technique that uses IT to develop and manage ongoing relationships with buyers, aiming to maximize the value delivered to them over time.

A Technique That Uses IT to Develop an Ongoing Relationship