For Years, the Louie Parola Car Dealership Has Been Dividing

For years, the Louie Parola car dealership has been dividing its advertising budget between the top four television stations in the city. Now, the company managers, Jan, Lucian, and Alejandro, are considering various scenarios for redistributing the company's advertising dollars in order to capture various new markets. What will help Jan, Lucian, and Alejandro make the best possible decision?

A) a market analysis performed by an outside company that knows the area, but has little experience with car dealerships
B) an information system that gives them raw data on sales, costs, and profits for automobile dealerships and other companies that have advertised with each station.
C) the type of software that can perform functions akin to watching and learning, so it can quickly respond to car buyers' feedback without requiring the three managers' input
D) a set of models based on demographics, viewership, and other data so that they can run and compare a variety of scenarios using different advertising options