When managers organize divisions according to the types of customer to whom they market their products, they are focusing on a product structure.

Name: When managers organize divisions according to the types of customer to whom they market their products, they are focusing on a product structure.
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Question

Quizplus · Accepted Answer

A product structure organizes divisions based on the products or services offered, not the types of customers. Organizing by customer type is a customer structure.

When Managers Organize Divisions According to the Types of Customer