You are a manager in an organization that needs to advertise a product. To do this, you decide to use satisficing. Considering this, which of the following actions would you take?
A)review all the advertising media available in the area
B)consider every advertising technique that can be used for your product
C)select three advertising agencies to pitch a proposal
D)ask all the advertising agencies in the area to make a pitch

Question

Quizplus · Accepted Answer

Satisficing involves choosing an option that meets the minimum criteria or is "good enough" rather than optimizing. Selecting three agencies to pitch a proposal is a satisficing approach as it limits the options to a manageable number that meets the basic requirements.

You Are a Manager in an Organization That Needs to Advertise