Building customer awareness of the newcomer's product is very costly in the face of which of the following sources of barriers to entry?
A)economies of scale
B)technological barriers
C)government regulations
D)brand loyalty

Question

Quizplus · Accepted Answer

Brand loyalty creates a barrier to entry because existing customers are already committed to established brands, making it costly for newcomers to build awareness and persuade customers to switch.

Building Customer Awareness of the Newcomer's Product Is Very Costly