To perform this task, Jerrilyn needs to understand the differences among current customers, non-users, and ideal customers.What task is she performing?

Question

Quizplus · Accepted Answer

Segmenting involves dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing strategies. Understanding differences among current customers, non-users, and ideal customers is part of this process.

To Perform This Task, Jerrilyn Needs to Understand the Differences