Scanner data originated in retail grocery stores as an inventory management tool and quickly became even more valuable as a marketing tool.

Name: Scanner data originated in retail grocery stores as an inventory management tool and quickly became even more valuable as a marketing tool.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Scanner data was initially used to track inventory in retail grocery stores, but its ability to provide detailed sales and consumer behavior information made it a valuable asset for marketing strategies.

Scanner Data Originated in Retail Grocery Stores as an Inventory