Bob at Bob's Furniture is looking at a perceptual map about customers' ideas about his products.The attributes customers care most about are price and comfort.They care less about aesthetics and quality.The attributes in which Bob's products are doing worst are comfort and quality.They are doing best on price and aesthetics.Which attribute should be Bob's priority as he tries to improve?

Question

Quizplus · Accepted Answer

Comfort should be Bob's priority because it is one of the attributes customers care most about, and his products are currently doing worst in this area.

Bob at Bob's Furniture Is Looking at a Perceptual Map