As chief marketing officer (CMO), Frank has seen the core competencies of his company change over the past five years.During this time, the core business of the company should not have shifted as the firm's competencies changed.

Question

Quizplus · Accepted Answer

A company's core business may shift as its core competencies evolve to adapt to market changes, technological advancements, or strategic goals.

As Chief Marketing Officer (CMO), Frank Has Seen the Core