A basic,long-term pricing framework that establishes the initial price for a product and the intended direction for price movements over the product life cycle is called ___________.
A) strategic management
B) a price strategy
C) a promotional strategy
D) advertising strategy

Question

Quizplus · Accepted Answer

A price strategy is a basic, long-term pricing framework that establishes the initial price for a product and the intended direction for price movements over the product life cycle.

A Basic,long-Term Pricing Framework That Establishes the Initial Price for a Product