Decathlon Corp.,a sports shoe manufacturer,launches a new line of sports shoes.To promote the product,Fournotts Corp.invites its customers to try on the shoes for a period of one week and get a feel of its features.This is an example of _____.

Question

Quizplus · Accepted Answer

Experiential marketing involves engaging customers through direct interaction with a product, allowing them to experience its features firsthand, as in the case of trying on the shoes for a week.