A new category of promotional tactic based on brands becoming publishers of their own content to maximize the brands' value to customers is called ____________.

Name: A new category of promotional tactic based on brands becoming publishers of their own content to maximize the brands' value to customers is called ____________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Owned media refers to content that a brand creates and controls, such as blogs, websites, or social media channels, to engage with customers and enhance brand value.

A New Category of Promotional Tactic Based on Brands Becoming