Concept tests are considered relatively precise predictors of success for new products that are not copycat items,are not easily classified into existing product categories,and do not require major changes in consumer behavior.
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Q52: Compared to innovators,early adopters _.
A) rely less
Q53: When Clayton Specialties enters the simultaneous product
Q54: A firm that starts with a global
Q55: Which of the following is a characteristic
Q56: Roger,an affluent college graduate,buys gadgets on the
Q58: Explain the difference between absolute and relative
Q59: Innovators are eager to try new ideas
Q60: At the product development stage,it is premature
Q61: Marketers typically pay little or no attention
Q62: Which of the following describes laggards?
A) They
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