When predicting or explaining a new the rate of adoption and diffusion of a new product,relative advantage refers to the degree to which that product is ______.
A) free of difficulty relating to its usage
B) consistent with existing values
C) perceived as superior to existing substitutes
D) available to be tried on a limited basis

Question

Quizplus · Accepted Answer

Relative advantage is the degree to which a product is perceived as superior to existing substitutes, influencing its adoption rate.

When Predicting or Explaining a New the Rate of Adoption