Zinta Co.has launched a new laptop computer with a bigger monitor and big lettered keyboard.The company uses this model to target senior communities and provides discounts.The company targets thirteen cities in the United States with high populations of seniors.This scenario exemplifies which type of market segmentation?
A) Geodemographic segmentation
B) Psychographic segmentation
C) Benefit segmentation
D) Usage-rate segmentation

Question

Quizplus · Accepted Answer

The scenario exemplifies geodemographic segmentation as it targets specific geographic areas (thirteen cities) with a high population of seniors, combining geographic and demographic factors.

Zinta CoHas Launched a New Laptop Computer with a Bigger Monitor