Casca Paints Inc.,a manufacturer of paints and emulsions,owns a user-friendly website.The website allows customers to upload pictures of their house to help in selecting their color choices.Donnel Designs Inc.,an interior decoration firm,enters into a partnership with Casca Paints Inc.As a result,customers can now get a complete design solution for their houses.This is an example of a _____.

Question

Quizplus · Accepted Answer

This is an example of a strategic alliance, where two companies collaborate to offer enhanced services to their customers, in this case, combining paint selection with interior design solutions.