Carrying over a well-known and respected brand name from one product category to another product category is referred to as:
A) brand stretching.
B) brand extension.
C) brand building.
D) brand promotion.

Question

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The Answer of Carrying over a well-known and respected brand name from one product category to another product category is referred to as:
A) brand stretching.
B) brand extension.
C) brand building.
D) brand promotion.

Carrying Over a Well-Known and Respected Brand Name from One