By sending post purchase letters and giving guarantees on products to consumers who have bought their company's products or organization's services,marketing managers can help reduce the consumers' _____.
A) cognitive dissonance
B) internal stimuli
C) selective exposure involvement
D) want-got gap

Question

Quizplus · Accepted Answer

Sending post-purchase letters and providing guarantees can help reassure consumers about their purchase decisions, thereby reducing cognitive dissonance, which is the discomfort a consumer feels after making a purchase decision.

By Sending Post Purchase Letters and Giving Guarantees on Products