Consumers try to reduce dissonance by justifying their purchase decision.

Name: Consumers try to reduce dissonance by justifying their purchase decision.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Consumers often experience cognitive dissonance after making a purchase, especially if it's a significant one. To reduce this discomfort, they justify their decision by seeking positive information about the product or reaffirming their choice.

Consumers Try to Reduce Dissonance by Justifying Their Purchase Decision