Ramelson Inc.,a sporting goods footwear and apparel company,features photographs of celebrities wearing its brand of clothing and sports gear.The company launched a commercial for its new line of football cleats.This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions.In this case,the football stars served as _____.
A) opinion leaders
B) aspirational reference groups
C) non aspirational reference groups
D) decision makers
Correct Answer:
Verified
Q68: Social influences are most likely to influence
Q69: The popularity of massive music festivals has
Q70: Which of the following exerts the most
Q71: Identify and explain the importance of cultural
Q72: Ryan and Ben are best friends.Ryan regularly
Q74: Which of the following is true of
Q75: A subculture is a homogeneous group of
Q76: Unlike affluent upper-class consumers,working-class or middle-class consumers
Q77: Which statement aptly describes the characteristics of
Q78: Which term describes the type of group
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents