The term that describes a consumer's view of himself or herself in terms of attitudes,perceptions,beliefs,and self-evaluations is known as ____________________.
A) personality
B) self-image
C) self-concept
D) real self-image

Question

Quizplus · Accepted Answer

Self-concept is the term that encompasses a consumer's view of themselves, including their attitudes, perceptions, beliefs, and self-evaluations.

The Term That Describes a Consumer's View of Himself or Herself