Which way of entering the global marketplace subjects a company to the highest risk,but offers the highest return?
A) Exporting
B) Contract manufacturing
C) Joint venture
D) Direct investment

Question

Quizplus · Accepted Answer

Direct investment involves a company investing directly in facilities to produce or market a product in a foreign country, which subjects it to the highest risk due to factors like political instability and economic changes, but also offers the highest potential returns through full control and profit retention.

Which Way of Entering the Global Marketplace Subjects a Company