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Varion Air,an Airline Company,is Providing a Promotional Offer to Mark

Question 98

Multiple Choice

Varion Air,an airline company,is providing a promotional offer to mark its first anniversary.Customers will receive a complimentary ticket upon purchase of three business class tickets.In this case,which of the following is a likely outcome of its promotional strategy?


A) It will satisfy the customers and not the management of Varion Air.
B) It may be ineffective because the role of promotion in the marketing mix does not apply to services.
C) It may increase the sales of Varion Air.
D) This particular promotion will work independently of the other three elements of the marketing mix.

Correct Answer:

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