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Zappos Provides Value to Its Customers by

Question 12

Multiple Choice

Zappos provides value to its customers by


A) offering the best selection of shoes and the best service to online shoppers.
B) designing shoes for every type of occasion.
C) dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
D) offering the best access to fashionable shoes through multiple channels of distribution.
E) maintaining the simplest method of pricing to make the purchase process easy.

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