Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is
A) consumer differentiation.
B) psychographics.
C) market segmentation.
D) market delineation.
E) aggregation marketing.

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors, allowing for targeted marketing strategies.

Aggregating Prospective Buyers into Groups That Have Common Needs and Will