When expenses are greater than the potential increased sales from market segmentation, a firm should
A) not consider market segmentation at this time.
B) combine departments within the company to make the process more streamlined.
C) reduce production costs or increase prices to facilitate the segmentation process.
D) seek alternate channels of distribution, including Internet sales.
E) discontinue manufacturing any products that are not in the mature stage of their product life cycle.

Question

Quizplus · Accepted Answer

If the expenses of market segmentation outweigh the potential benefits, it is not advisable to pursue it at that time.

When Expenses Are Greater Than the Potential Increased Sales from Market