The first step in segmenting and targeting markets that links customer needs to marketing actions is to
A) group potential buyers into segments.
B) develop a market-product grid and estimate size of the overall market.
C) select target markets.
D) group products to be sold into categories.
E) take marketing actions to reach target markets.

Question

Quizplus · Accepted Answer

The first step in segmenting and targeting markets is to group potential buyers into segments based on shared characteristics or needs. This helps in identifying distinct groups that can be targeted with specific marketing strategies.

The First Step in Segmenting and Targeting Markets That Links