Variables that are based on some objective physical (gender, ethnicity), measurable (age, income), or other classification attribute (birth era, occupation) of prospective customers are used in which segmentation base?
A) personality
B) usage
C) needs
D) demographic
E) behavioral

Question

Quizplus · Accepted Answer

Demographic segmentation is based on objective, measurable, or classification attributes such as age, gender, income, ethnicity, birth era, and occupation.

Variables That Are Based on Some Objective Physical (Gender, Ethnicity)